Behind The Work
Hi, I’m Allison McCraner. I’m a senior graphic designer with 20+ years of experience creating everything from logos and branding to presentations, retail graphics, and packaging. You’ll usually find me in my home office with a coffee nearby, turning big ideas into print-ready files that actually make it into the real world. I love untangling messy projects, dialing in the details, and collaborating with talented people to make work that looks cool.
Fueled by caffeine, sunshine, and the satisfaction of a perfectly organized file.
Services and Skills
Retail and Environments
Print Design and Production
Wayfinding Systems
Client Presentations
Packaging Design
Point-of-Purchase and Signage
Marketing Collateral
Creative Workflows
Art Direction
Branding (Logo and Identity Systems)
Large Format Graphics
Software
Adobe Creative Suite:
(Illustrator, InDesign, Photoshop)
Microsoft Office
Figma
WIX
Workflow and Project Tools:
Robohead
Workamajig
Asana
Workfront
Slack
Professional Experience
Key Roles
With several years in the industry, I have worked with top brands, transforming their visions into compelling visual communications.
Design Philosophy
My design philosophy revolves around the belief that great design not only conveys a message but also evokes emotions and drives action. Each project, whether it’s a logo, a website, or a full branding suite, is approached with meticulous attention to detail. I strive to create designs that are not only visually appealing but also functional and purpose-driven. Creativity, collaboration, and innovation are at the heart of my process. By understanding the client's needs and audience expectations, I develop tailored solutions that align with strategic goals, ensuring that the end result is not just effective but also memorable. This approach has successfully translated into long-lasting relationships with clients across various industries.
In Their Words
A few kind words from people I’ve had the chance to work with.
Allison's leadership and mentorship shaped me into the designer I am today. Her creativity, meticulous technical skills and ability to break down large scale projects with incredible professionalism is beyond words an inspiration.
Marleah Reagan | HHGlobal
Allison is one of the most talented creatives I've ever worked with. I literally explained my vision of my logo to her over the phone, and a few hours later, she showed me the design and totally blew my mind - she absolutely nailed it! Can't say enough great things about her, highly recommend!
Andy Wilson | Owner of ServiceBros
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Nate Ellis | HHGlobal
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Scott Anderson | 360 Fly (Boost & Amp'd)