Live Naturally is Kroger’s Store-In-Store environment focused on natural and organic products. I developed the Live Naturally logo, wayfinding system, and all display graphics, establishing a cohesive visual language across the in-store experience. In addition, I developed concepts for temporary displays, with one concept selected by Kroger for production. From conception through exection I delivered final press-ready graphics for the temporarydisplay rollout—helping drive $4M in quarterly revenue.